life is lived differently when your collar is up. cause truly there are so many things to do and we constantly looking for the time to do em’. i have always believed that a brand should be intelligent — funny and cool at the same time.

now regarding the text on this tee — when it’s done at the right time, a popped collar can make all the difference. when it’s timed wrongly you can really look silly. ironically we decided to remind you of this on a t-shirt.